When did Garcia buy Mitchell?
1974 In 1974, Mitchell partnered with The Garcia Corporation, which was a dominant force in the fishing tackle market. But by 1980, these two brands would become independent and go their separate ways. In 1990, Johnson Worldwide Associates (JWA) bought the Mitchell Company.
Who owns Mitchell Fishing reels?
Johnson Worldwide Associates In 1990, Johnson Worldwide Associates (JWA) bought the Mitchell Company. The company moved its headquarters and R&D to Marignier, France, where it is still located today. Since its introduction in the late 1940s, nearly 30 million Mitchell 300 reels have been sold worldwide.