Who is the specific target market for eHarmony?
According to April 2020 survey data of adults in the United States, four percent of respondents aged 18 to 29 years were currently using eHarmony. Adults aged 30 to 44 years were most likely to use the social dating site, as seven percent of respondents from that age group confirmed being current users.
What is eHarmonys strategy?
In a way, eHarmony has created a niche environment by limiting the acceptance of users and by focusing their advertising on those looking for long-term, committed relationships. The final competitive advantage is limited matching. This tactic is a process that only eHarmony uses.
eHarmony: The Huge Social Media Opportunity for Online Dating Sites. If youve been in the dating world anytime since 1995, theres a good chance youre familiar with the endless options for online dating websites. Match and eHarmony are two of the oldest and biggest players in the online dating game.